TRENT THORNE
WHAT IS SCENE IN BLACK?
Scene In Black is a social-first audience initiative to amplify HBO Max's Black talent, creatives, and fans. The platform is a vibrant stage where Black voices command the spotlight. It's a dedicated haven for stories by and for the culture,
STRATEGIC PLATFORM:
Leading and executing social media management, reporting, community management strategies, and onsite event capture for Scene In Black's Instagram and Twitter.
Supporting the social media strategy and content strategy by supplying the team with actionable strategic insights, social recommendations, and platform updates.
ACHIEVEMENTS:
- Surpassed IG follower goal before 1-year anniversary.
- Received reposts on IG and Twitter from HBO talent, Sanaa Lathan and Kendrick Simpson.
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TALENT ACTIVATIONS
More Than A Month Twitter Spaces
Executed Scene In Black’s Twitter Spaces campaign during Black History Month. The campaign utilized celebrity talent and a community watch party, resulting in a follower growth rate over 1.8K% in February.
The campaign included talent from A Different World, Waiting to Exhale, and Fresh Prince of Bel-Air.
The Recipe with Ghetto Gastro
Worked closely with HBO and internal teams to execute a new partnership.
The post earned over 70,000 views, 65,000 accounts reached,
and 6,000 engagements.
ONSITE EVENT CAPTURE
2022 CultureCon Atlanta
Scene In Black
NYC Launch Event
Legendary S3 Event
Pause with Sam Jay S2
Screening Event
COMMUNITY MANAGEMENT
